In light of the global pandemic and its resulting barriers to travel, public transport was seen as off-limits for most travelers with regards to interstate journeys. The Dream. Drive. Discover. Delight. (4D) Offer across Taj, SeleQtions, Vivanta hotels and amã Stays & Trails was used as a tool to overcome this hurdle as it relied on travelers crossing borders to our hotels using their own private vehicles.
The objective of the offer was to attract families and small social groups to highly safe, secluded, sanitized, and hygienic environments to unwind in luxurious private spaces, experience all-inclusive culinary delights, and hassle-free holidays after prolonged isolation. This offer was found to be popular amongst travelers as it gave them the opportunity to combine leisure with work, eliminated the strenuous aspect of planning a vacation, and offered a lenient cancellation policy. Offering guests’ private living spaces, recreational activities and culinary experiences, all curated with the highest levels of safety, just a drive away from home.
The 4D Travel Experience gives guests the perfect opportunity to enjoy a serene break with family and loved pones ones amidst purity and tranquillity. Guests can choose from exclusive villas, bungalows, cottages, or suites across hotels, while creating unforgettable memories – be it heritage holidays, family getaways, wellness retreats or adventure activities. Be it the sunny beaches of Goa and Kovalam, royal beauty of Jaipur, Jodhpur and Udaipur, the lofty peaks of Shimla, Ooty and Rishikesh, or a walk through history at Agra, Hyderabad and Varanasi, there is something for everyone. For that intimate family vacation, heritage bungalows in pristine locations from the amã Stays & Trails portfolio are the perfect choice. The all-inclusive 4D Travel Experience, offers exclusive value add-ons and myriad indulgences such as a specially curated 4-course dining experience by a specialty chef, and rejuvenating experiences ranging from spa and wellness to nature walks to explore the local flora and fauna and adventure activities such as kayaking.
An integrated 4D campaign - Dream, Drive, Discover and Delight. Giving guests the perfect opportunity to drive with families and friends to discover, unwind, and be one with nature once again. From Palaces to Beach resorts, colonial charm to coffee plantations and dense rainforests at breath-taking destinations the campaign was launched to promote exclusive villas, bungalows, cottages, and suites across hotels, each offering an assurance of the highest standards of safety and hygiene. Campaign rolled out across PR, Digital, Social Media and Direct Marketing.
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