Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Iconic Asset

Hotel Marques de Riscal Marriott

Campaign - Hotel Marques de Riscal Marriott, Visionary Architecture. Vintage Experiences

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Visionary Architecture. Vintage Experiences

BARRICA
FACHADA

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The Hotel Marqués de Riscal, designed by master architect Frank Gehry, has been since its inauguration in 2006 one of the world’s iconic hotel buildings, its flamboyant forms and dramatic colors admired on five continents. This astonishing masterpiece by a world-class contemporary architect is an avantgardechateau for the 21st century.

The Hotel Marqués de Riscal is breathtaking, bold and beautiful, the ‘wow’ factor is undeniable. From a distance, the building resembles a silvery bauble wrapped in shimmering strips, fashioned from pure titanium, which seem to float around the sandstone blocks at its core. This ambitious and forward-thinking project was conceived by the owners of Herederosdel Marqués de Riscal, a winery with more than 150 years of history, as an emblem for their brand. The building, it was hoped, would spread the word on a global scale not only about the rich gastronomic and vinous culture of Marqués de Riscal –but also about the landscapes, the historic towns, and the generous hospitality of the Rioja wine region.

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