Discover the finalists of the Hospitality Award for a Media Campaign and join us during the ceremony to vote for your favorite application! A trophy that will be awarded by our partner Lanson after the attendees have chosen among the three finalists selected by the jury.
Finalists of the 2023 competition for the media campaign:
Center Parcs with their new brand identity:
Center Parcs strengthened its positioning as an innovative, premium, and caring brand, positioning itself as a player in the reconnection with nature and loved ones. In 2023, aware that consumer desires have changed regarding economic, health, and environmental contexts, Center Parcs has rethought its entire brand image to further its mission. The key ideas of this campaign are based on the two elements that bring us closer to our human nature: nature and loved ones. These elements are the foundation for creating memories and experiencing unique, authentic moments. The campaign is based on the complementarity of these concepts. This new campaign, entitled "Closer than ever. More nature than ever," responds to a growing need for reconnection in each of us to unlock the countless beautiful sides of our human nature.
Novotel and their TV campaign:
The entire Novotel offer is skillfully revealed in this timeless game of hide-and-seek, all with the discreet and benevolent complicity of Novotel staff. After a few years of silence, Novotel is returning to TV with a brand-new advertising campaign. Created in collaboration with the Josiane agency, called "Moments that stay with you," it revolves around the playful adventures of a mischievous young boy within a Novotel hotel. We all possess memories from our childhood, those cherished moments that stay in our minds, often from family or friend-filled holidays, and particularly from the places where these memories were born. Novotel tried to encapsulate this essence in their campaign, showcasing a little boy turning a Novotel into his playground during a family holiday. Everything, from the rooms, via the room service trolleys, the fitness area, the lobby, the terrace, the meeting rooms to the restaurant, becomes a hiding place in this joyful hide-and-seek.
Shangri-La with their media campaign:
Shangri-La recently launched its new "Find Your Shangri-La" global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality. The initial part of the campaign was centered around a whimsical brand film that celebrates the way in which Shangri-La delights its guests with unforgettable experiences, showcased through unexpected moments of warm, authentic service. The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, Meyers brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalized hospitality experiences offered at each hotel. Viewers are invited to follow the journey of one guest in particular, a beautiful peony flower. The peony, signifying classic beauty and encapsulating Shangri-La's Asian heritage, is a traveler who is discovering her own personal paradise."
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