Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best F&B Experience

Courtyard by Marriott Baku

Campaign - BESH Gastropub – Conceptual F&B outlet at newly-built

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Courtyard by Marriott Baku introduced signature F&B outlet which blends together cultures from around the world.

Courtyard by Marriott Baku

About Courtyard by Marriott Baku

Opened on May 2021, Courtyard by Marriott Baku is a new addition to the capital of Azerbaijan. Designed for today's discerning traveler, Courtyard Baku is a stylish hotel and ideal starting point for exploring Azerbaijan's vibrant capital city. Hotel features 365 guest rooms, 24/7 fitness center, 11 meeting rooms and conceptual F&B outlet – BESH Gastropub.

How it started

BESH Gastropub was developed from scratch by the internal hotel team and hotel operator company “Absheron Hotel Group” LLC during the COVID-19 pandemic. The aim was to deliver an outstanding guest experience in order to optimize revenue and enrich the portfolio. This also allowed to achieve cost savings in challenging times for the hospitality industry.

Outlet Naming

Almost a century ago, in 1929 the first five-story building in Baku was built in the area where the hotel is located. Since that time, the area is known among city residents as “besh-mertebe” (“besh” means 5 in Azerbaijani). Inspired by the history of the neighborhood, we decided to bring this name back to life and named our signature gastropub as “BESH”. On top of that, “BESH” means the 5-star level of service we strive to provide.

Our Vision

The vision of BESH Gastropub is to blend diversity through the harmonious coexistence of different cultures in the same space at the same time. This also reflects the global distribution of Courtyard by Marriott brand and Azerbaijan’s model of multiculturalism and tolerance.

Concept

The concept of BESH Gastropub is based on the key requirements of Courtyard’s bistro-style K&B program, optional for F&B outlets. To deliver a locally relevant concept we elevated K&B concept with vibrant, a conceptual menu with reimagined flavors from around the globe and unique interior design.

Design

The perfect blend of loft and eco styles creates a cozy and warm ambiance at BESH Gastropub. F&B outlet is thoughtfully designed with dedicated bar, lounge, dinner, and open terrace areas – allowing guest to find the comfort they need. The collection of 1200 books in different languages and various genres plays not only decorative but also functional role.

Innovation

The cherry on top and most unique design feature of BESH Gastropub is the giant cylinder with a height of 5m and divided into 60 sections above the bar area. Each section has a led bulb and is synchronized with each other to shade different color schemes. This allows to change ambiance of outlet and ad personalization and elevate guest experience

Branding

Bold shapes and vibrant colors are the core of the branding which reflect the overall vision of concept.

Cuisine

Exciting journey of senses awaits guests at BESH Gastropub. From England to India, and from Italy to Mexico our artfully crafted menu combines popular flavors and tastes from around the world. We are using locally sourced seasonal products and ingredients. The menu reflects the vision of coexistence of cultures in the same space and time.

Beer Draft System

Another innovation implemented to elevate guest experience is the revolutionary draft beer system introduced in Baku. Glycol cooled draft system is a long draw system that uses a glycol chiller to pump a mixture of glycol and water through a trunk line that keeps draft beer at a consistent temperature as it travels from keg to tap. This helps to supply guests with a perfectly poured pint and reduce beer wastage.

Cocktail Menu

The bar menu is thoughtfully designed based on categories such as highballs, lowballs, long drinks, spirits and sours. Cocktails menu includes not only classic cocktails from around the world but also signature cocktails from bar mixologist.

Touchless Menu

Besides ensuring maximum safety for our guests and staff, QR menu enhances guest experience in restaurant and lowers printing costs. All menus at BESH Gastropub include description, allergens, photos and preparation time.
 

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