B&B HOTELS will seek notoriety and a place in the media via disruptive marketing through one of the most popular sports.
The story between the cycling team and B&B HOTELS began in 2019.
2020 marked a turning point for B&B HOTELS when it became the team's first co-namer.
In addition to the Tour de France, the team participates in many other prestigious races such as the Tour of Flanders the Paris-Roubaix, the Tour of Brittany...
Beyond the sporting results and Frank Bonnamour's excellent performance in the Tour de France (Fighting Spirit Award), we wanted to optimise our investment in this partnership by organising actions to promote it throughout the year, in particular on the Tour de France sidelines.
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