Finaliste - Best Advertising Campaign
Campaign - #FreeToMove
Appart’City has built an actual skate park in one of its apartments, to show just how free and spacious they are – two key criteria in recent months!
A skate park in your apartment?!
Appart’City tested out a “skate room” with Sam Partaix and the FISE international extreme sports festival, to illustrate its offering in terms of freedom
Part hotel, part rental, aparthotels offer a significant advantage – they have plenty of space, something that has become an absolute must in recent months.
While a typical hotel room is around 15 m², an Appart’City apartment offers a whopping 27 m². That’s 80% more room. #FreeToMove
With this new media campaign, which ran from 23 September to 21 October 2020 on Facebook, YouTube and a number of websites, Appart’City used images to prove that its aparthotels can be the starting point for whatever new experiences its customers might dream up.
This was the idea behind an exceptional film that combines astonishing skate tricks with scenes from the life of an Appart’City apartment. To illustrate the idea, they built an actual skate park inside one of their apartments located opposite the Nimes Roman amphitheatre. And to bring the experiment to life, Appart’City called on a 5-star all-French cast: Sam Partaix, as one of the best skaters in the world, needs no introduction, and Romuald Link, a pro skater from Montpellier, both joined in the fun.
Appart’City brought in teams from extreme sports festival FISE (Festival International des Sports Extrêmes) to help with reorganising and kitting out the apartment to suit their crazy plan.
And they asked two young film directors, Gabriel Dugué and Hugo Kerr, to make the ultra-spectacular, 75-second film, that mixes highly polished images with impressive skateboarding tricks, to show the incredible freedom of movement Appart’City offers its clients.
A film that reached 8.8 million people and was seen by over 3.9 million people on the internet.
When Appart’City decides to talk about freedom, it doesn’t do it by halves!