Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best Accommodation Concept

amã Stays & Trails

Campaign - amã Stays & Trails - Branded Homestays from IHCL

A distinctive branded offering by IHCL, amã Stays & Trails comprise untouched experiential escapes ranging from charming residences to mesmerizing trails in unique locations. Combining elegance with homely comfort and warm service, amã Stays & Trails offer immersive and authentic local experiences to guests.

In February 2019, when we launched ‘amã Stays & Trails’, it was the first branded product in the fast-growing homestay market in India. As a pioneer in Indian hospitality, IHCL has put many destinations like Rajasthan, Kerala, Goa, Andamans, and more recently, North-East India, on the global tourist map. As a company we have always believed in creating destinations and the business model of “amã” gives us access to lesser known places by providing accommodation in areas where it isn’t yet economically viable to build big resorts or hotels.

We diversified the group’s offerings to tap into the potential of the growing market for alternate accommodation, which today is in its nascent stage but is already growing to play a significant role in various markets. Having started the journey with nine heritage bungalows under a management contract in Coorg and Chikmagalur, the amã portfolio has today grown to 51 bungalows across leisure destinations including Goa, Trivandrum, Alleppey, Lonavala, Khadakvasla, Madh Island, Panchgani, Mahableshwar, Alibaug, Jodhpur, Munnar and Darjeeling among others.

amã Stays & Trails provides immersive and authentic local experiences to guests in quaint destinations while opening up new locations to travel to. For customers who choose homestays during their travels, having the option of a trusted brand makes all the difference. We have evolved a hub-and-spoke model where every amã bungalow is supported by a nearby IHCL hotel in each region providing the assurance of safe and bespoke service together with IHCL’s stringent standards of hygiene, safety, and security across all its properties.

We accelerated the growth of this emerging brand during the pandemic as we saw consumer sentiment and behaviour gravitating towards “bubble holidays”, with a strong preference for private stays, factoring in safety and social distancing measures. amã bungalows present in off-beat locations within driving distances of major urban hubs, offer travellers personalized services inclusive of stay, all meals, a dedicated on-site Chef and highly trained service staff. Additionally, amã guests can enjoy the services of nearby IHCL hotels for their restaurants, spas, gyms, pools, and others. Another advantage for pet owners is that all our amã bungalows are pet friendly.

Our amã bungalows offer a slice of the local heritage and culture giving the guests an opportunity to acquaint themselves with the destination. Every homestay offers exclusive experiences. Guests in Munnar can go trout fishing which is available only in Himalayas and in Munnar where we offer eight bungalows.

In the world renowned Makaibari tea estate in Darjeeling, guests can learn tea tasting and the subtleties of the vintage teas that have been harvested at Makaibari for more than 159 years. In Coorg at the Pollibetta Bungalow one can trek through the coffee plantations with a guide. For those pressed for time locations like Lonavala, Khadakvasla, and Munnar also provide helipads for chopper landing. As a tribute to the pioneering and innovative spirit of IHCL, we also offer EV charging stations at select locations.

By 2025 we are targeting a portfolio of 500 ama bungalows on management contracts. It is a great business proposition for home owners too. amã provides them a platform to monetize their asset and convert it into a profit- making business managed by IHCL.

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