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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Tuesday 30 November 2021 à 18:00

En cours - Best Marketing Operation

ALL - Accor Live Limitless

Campaign - Limitless Challenges

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Accor Live Limitless launched a campaign offering its members the chance to challenge Paris Saint-Germain players on the ‘pitch’ of their choice: their passion.

ALL - Accor Live Limitless, Accor’s loyalty programme and booking platform, launched a campaign offering its members the chance to challenge Paris Saint-Germain players on the ‘pitch’ of their choice. Through the #LimitlessChallenges initiative, the daily lifestyle companion ALL - Accor Live Limitless allows its members to enjoy exceptional experiences within its hotels.

Tailored to its members’ passions, the #LimitlessChallenges campaign by ALL - Accor Live Limitless, the main partner and official jersey sponsor of Paris Saint-Germain, has chosen a winner for this first challenge. A remarkable experience in an ibis hotel with Marquinhos and the music band L’Impératrice…

The first winner – a music fan – had the opportunity to challenge Marquinhos. The challenge in question: teaching the captain of Paris Saint-Germain to play the bass guitar. ALL organised this first music-related Limitless Challenge at the brand-new ibis hotel in Clamart. An event perfectly suited to ibis MUSIC, a program which aims to share this passion for music with all ibis guests, notably by organising regular concerts in all the brand's hotels.
In a room specially transformed into a music studio, with drums, guitars and amps, the ALL - Accor Live Limitless member had the honour of teaching Marquinhos to play the bass guitar. After some time bonding with the player, the pair discovered that ALL had another amazing surprise in store! Opening the door to the adjoining room, they discovered a real concert stage and the music band L’Impératrice, who invited them on stage for an unforgettable performance.

For the second episode of its #LimitlessChallenges campaign, the winner selected at the start of the year launched her challenge to player Alessandro Florenzi: a yoga-based challenge at the iconic Molitor hotel, MGallery Collection.

An Italian winner, with a passion for yoga, had the chance to meet her favorite player: full-back Alessandro Florenzi. The idea was to challenge the Paris Saint-Germain player to a Fight Gently class - a variation of traditional Yoga mixing martial arts, pilates and tribal movements. The challenge is in perfect harmony with the brand's approach centred on well-being. It was over the indoor pool, on a glass platform set up for the occasion, that the ALL winner was able to face her compatriot under the leadership of the founder of Fight Gently, Vanessa Villa, karate champion and yoga and meditation teacher, invited for the occasion.
The two protagonists were able to share a privileged moment in this exceptional setting reflecting the MGallery Hotel Collection universe. The experience reflects the ambitions of the Collection, which endeavours to offer its guests a place for them to devote themselves to their happiness and well-being each time they stay there. This is yet another experience that reflects what ALL - Accor Live Limitless offers members in its various hotels, and which is part of the Group's unique art of welcoming and accommodating.

During the reveal of the latest challenge in the #LimitlessChallenges campaign, the third winner was able to challenge Paris Saint-Germain player Ander Herrera to a race through Pullman Paris Montparnasse hotel. The main partner and sponsor of the Paris Saint-Germain jersey invited the winner to a simply extraordinary meeting, behind the scenes at the future flagship of the Pullman brand. This day, a champion driver had the chance to challenge the midfielder Ander Herrera to a one-of-a-kind kart rate while taking us behind the scenes at the future Pullman Pars Montparnasse hotel! It is within this hotel, which is opening soon, that ALL - Accor Live Limitless organised this latest episode in a surreal setting. Smoke, flags, crazy karts, everything you need to recreate the unique atmosphere of a kart race. All while battling it out, the winner and the player got an exclusive look at the hotel: a room on the 29th floor was turned into the paddock for the event, the hotel’s spectacular Grand Ballroom became a veritable kart racing circuit and the finish line was on the rooftop, a bar 115 metres up with exceptional 180° views that will soon be the hippest in Paris. An immersive sporting event in the capital’s next place to be. The Pullman Paris Montparnasse is opening soon. Its contemporary and high-end design, its new service offerings, its dining concepts that are unique in Europe and its strategic location at the centre of Paris, make this hotel the new standard for the Pullman brand. Inspiring, connected and urban, this new hotel promises a limitless experience. An unforgettable moment for these two speed lovers and a unique opportunity to discover Pullman’s new crown jewel before it opens.

All these experiences are in line with what ALL - Accor Live Limitless offers to its members on a daily basis within the various hotels of the Group, reflecting a new vision of hospitality that goes beyond accommodation.
All the events were held in compliance with sanitary measures. The participants were first tested for Covid-19.

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