Lauréat - Best Accommodation Concept
Accor x Nomadism
Campaign - Nomadism x Accor Live Limitless: The Augmented Van Experience
A new approach to nomadic adventures, offering premium services and vans, as well as assistance for the whole trip.
In a market pre-empted by vehicle rental solutions for the general public, including sportsmen and festival-goers, Nomadism offers a premium alternative to nomadic adventures, the Glamper Vans, developed for a target group of people in the upper income brackets, often first-time buyers, who are looking for new alternatives for their stays as a couple, as a family, solo or with friends on the roads of France.
These vans are uniquely positioned as they closely follow the hotel industry’s codes (such as the per-night rates, all-inclusive offers, concierge services, amenities and more). Innovative offers provide customized road trips or a Butler for ultimate comfort on the road.
Since summer 2021, Nomadism and Accor Live Limitless program join forces to provide travellers the best of travel and hospitality throughout road trip experiences. A win-win partnership for guests between a start-up and an international group to answer the new slow-travel trend.
Through guidance and different services, both companies provide a premium experience to guests, as well as multiple benefits (loyalty points and discounts) leading to great customer satisfaction.