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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Tuesday 30 November 2021 à 18:00

Finaliste - Best Initiative in Talent Management

ACCOR Pacific

Campaign - Accor Indigenous Programs

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

For two decades, the Accor Indigenous Programs have been a talent initiative playing a key role in empowering indigenous success within Australia’s hospitality industry.

Since 2015 Accor has employed over 1400 team members in urban, regional and remote settings across all brands and departments. We are a youth Indigenous employment solution for Australia with over 35% of all new starters under the age of 25 and 61% under 35. This is compelling  evidence that The Accor Indigenous Careers program is a demonstrable pathway to overcome some of the disadvantages evident in Indigenous Australians lives (as a result of colonisation). Furthermore, Accor’s program has established a new narrative and pride in what Indigenous success looks like across the country for all Accor team members.

Indigenous Australians have a hugely positive role to play in global society. With 60,000 years of continuous cultural practice and connection to the land now known as Australia, Accor’s Indigenous Programs bring this to life in meaningful ways for our team members and guests. 
Domestic and international visitors to Australia are seeking authentic cultural experiences, and want to be enriched in the country's true culture. Through this program Accor plays the role of enabler by finding genuine ways to share Indigenous culture to life through building relationships, education, employment, storytelling, food, performance & art.

We have made it a purpose to bring Indigenous Australians into customer facing roles to connect with people, history and culture as part of the Accor employment and guest experience.

Indigenous Australians experience widespread socioeconomic disadvantage and health inequality. Factors like discrimination and racism, violence, alcohol and drug use can negatively affect social and emotional wellbeing, in turn impacting on employment, income, living conditions and opportunities.

The Accor Indigenous Programs initiative strives to play an active role in Australia’s shared, ongoing commitment to Closing the Gap. This is a shared journey to enable and empower Indigenous Aboriginal and Torres Strait Islander people to live healthy and prosperous lives.

In the past 12 months, Accor has maintained its commitment to empowering Indigenous success by sharpening its focus on recruitment, retention and cultural education to maintain strength in its program and Indigenous workforce.

Beyond our dedication to creating new employment opportunities, Accor has also invested heavily in developing Indigenous leadership through:

  • Internal leadership development programs run by (our Learning & Development Arm) Accor Academy
  • Scholarships to prestigious Hotel Management Universities (6 current scholars, 2 graduates since launch in 2018)
  • Accor’s Indigenous Female Leadership Program (10 graduates since launch in 2020)

To this end, we have appointed two Indigenous Hotel General Managers who have inspired a group of over 50 team members to participate in personal and leadership development programs in the past two years with growth in supervisory or management positions.

Results

  • On average, Accor engages 230 new Indigenous team members annually with a total of 1400 registered on contract since 2015
  • Accor has an Indigenous workforce population of 427 or 4.2% of Australian Workforce (down 25% on pre-COVID numbers)
  • Program acts as a youth employment solution for Australia with 35% of new starters since 2015 aged under 25 and 61% under age 35
  • Strong employer of women – 67% of new starters since 2015
  • 42% of our Indigenous workforce are in Luxury hotels and we have seen a clear shift to front of house, customer facing roles
  • Accor has appointed two General Managers since 2016
  • 8 Hotel Management School Scholarships awarded
  • 10 Female Indigenous Leadership program participants will have completed by December 2021
  • Over $1.5m in procurement spend with Indigenous businesses since 2011

We have also succeeded in the retention and development of our indigenous staff during the COVID-19 pandemic.

Moving forward, we have a continuing goal of growth within our workforce while also growing our people and their careers.

We intend to continue to create visibility around cultural tourism experiences, as a primary goal, and help build a cultural identity in Australia as an Indigenious story of success

Additionally, by increasing procurement from Indigenious owned businesses, we also have a unique opportunity to invest in diversity within our supply chain.

The Indigenous Programs initiative is truly a unique program that has allowed Accor to lead the tourism industry in recruiting Indigenous talent, and shining an importance on engaging with Australia’s rich cultural story.

It enables a true realisation of the potential of Indigenous team members and creates a ripple effect in their communities in the process. Strength in diversity equals strength to the business, and we know we pave the way for others with this program.

From recruitment to integration, empowerment, development and continued motivation, the Accor Indigenous Program is a talent management initiative that truly leverages the power of diversity to elicit real, meaningful change.

 

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