Straight from the Hospitality Asset Forum 2023

3 min reading time

Published on 06/11/23 - Updated on 10/11/23


Throughout the day, find out about the highlights of the Hospitality Asset Forum 2023, hosted by experienced investors and senior executives from Europe's hotel and restaurant sector.

Understanding the economic context over the coming months and the impact on the hospitality sector. Christophe Barraud, economiste et Vanguelis Panayotis, CEO de MKG Consulting & Hospitality ON :

"We're in a market that's probably going to restructure, so we're not worried about our industry. Whether it's China, Europe or the United States, there will be normalisation. Central banks will have a more accommodating policy."

MKG Insight. Sylvie Bergeret, Chief Operating Officer :

"The hotel sector remains an attractive choice for investors. In terms of values, it currently enjoys relative preservation compared to other asset classes."

Conversation with Camil Yazbeck, Global Chief Development Officer, Accor :

"The biggest change I've seen is that today, hotels are really invested in the mainstream. One of the reasons for this is dynamic pricing."

Investing and retaining value. Tugdual Millet, CEO, Covivio Hotels:

"We are trying to better understand the drivers of value creation."

Asset Story: 2 case studies. François De Laveaucoupet, Development Director, France and Miguel Andrade, PHC Hotels, Portuguese Hospitality Collection:  

"I believe the brand gives us the opportunity to maintain our identity".

Asset Story: 2 case studies. Valerie Schuermans, Vice President Business Development, Radisson Hotel Group and Sébastien De Courtivron, Deputy Managing Director, Covivio: 

"Our two case studies have strengthened our partnerships with Covivio. "

Investing in the hotel industry after Covid-19. Elsa Tobelem, Deputy CEO Hova Hospitality, CEO Petra:

"We are seeing a complete halt to the European investors who have traditionally driven the market. We are now looking to non-European funds to maintain our activity. We anticipate the opportunities that will emerge in 2024 and remain attentive to market developments."


Alternative assets. Benoît Dreyfus, Fund Manager, Keys and Alexis Janoray, Head of Europe, Outsite: 

"In terms of results, we are extremely satisfied. Outsite represents a flexible model that facilitates our diversification into other types of assets."

"I've noticed that the hotel industry can lack singularity and uniqueness. Keys is similar to what we were looking for."

Keeping pace with change: Revitalising established hotel brands and launching new concepts. John Rogers, senior vice president, brand management, Europe, Middle East and Africa, Hilton: 

"The strongest brands have a compelling story and reason for being."

Moving forward with a new strategy. Patrick Mendes, CEO Europe and North Africa, Accor: 

"Our primary objective is to restore momentum to our brands by modernising our networks and focusing on the brands. To achieve this, we have launched the Pure project (Promote, Upgrade, Rebrand, Exit)."

Staying on course for growth. Dillip Rajakarier, Director & CEO Minor International, CEO Minor Hotels: 

 "Our main asset is people".

MKG Consulting

MKG Consulting

Press / Research & Studies / Events / Training

  • MKG Consulting Paris


Hotel Group

  • Accor France
  • Offres d'emplois 35 currents job offers


Investor / Finance

  • Covivio France

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