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Nicolas Dufourcq Bpifrance, defends France's attractiveness

"We cannot be a nation that lives solely on imports and the intelligence of others," he stressed in an interview with Brut last August. He will come and share the vision that led him to write La Désindustrialisation de la France at the Hospitality Asset Forum on Monday 21 November. His speech will be followed by a book signing.

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The old continent is the world's leading tourist destination and France is at the top of the list in this international competition. The diversity of its landscapes and its tangible and intangible heritage are powerful vectors of attraction. But in a period of intensified competitiveness between markets, we must go further.

Nicolas Dufourcq defends a proactive approach to France's influence on international markets.  Improving the image of industry means encouraging the younger generation to take an interest in this sector. Having a dynamic economic ecosystem means having a robust domestic market likely to consume leisure and travel on its territory.

The tourism industry represents 10% of French GDP and provides jobs that cannot be relocated. It contributes to the development of infrastructures in territories that are sometimes landlocked and where economic activity is weak outside tourism. Re-industrialising France means working to maintain its competitiveness and not losing or even gaining market share internationally.

This is an optimistic and open-minded vision in which Nicolas Dufourcq gives pride of place to the younger generations.

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Simultaneous translation available.

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