How are hotel groups adapting to the new normal?

2 min reading time

Published on 13/09/23 - Updated on 15/09/23

Hospitality Asset Forum

They have to rise to the challenge of offering the right brands, the right tools, but also the right frameworks to meet the needs of both end customers and owner partners. In an increasingly competitive industry, the change of cycle is also influencing group strategy. Through testimonials, case studies and sharing, hotel groups will be addressing investors at the Hospitality Asset Forum.

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Exploring developments on the ground

Camil Yazbeck has been involved in hotel development for almost 10 years, having worked on both sides of the investment table at Patron Capital and then as an operator at Accor, where he is now CDO for the group's historic brands. Faced with a new investment environment, how can Accor remain the leader in its core markets, and what value proposition should it make to its investor and owner partners? The Group's historic brands represent almost 90% of the portfolio under the Accor banner. How can they remain relevant and successful? How can they support owners in making a positive impact on their territories?

Next, let's take a look at some concrete project developments that illustrate this new reality. Radisson Hotel Group and IHG Hotels & Resorts will share with their owner partners two openings that illustrate this new investment context. Get ready to hear some behind-the-scenes anecdotes about the development of one of the Côte d'Azur's iconic renovations, reopened in 2023...

Hard not to talk strategy

John Rogers, SVP and Head of Brands and Central Operations, Europe, Middle East and Africa viendra parler du travail réalisé par le numéro 3 mondial sur ses marques pour rester attractif auprès des investisseurs.

Patrick Mendes, CEO Europe et Afrique du Nord pour la division Premium, midscale et Economy partagera sa vision pour maintenir la position historique de leader du groupe en Europe.

Dillip Rajakarier, CEO Minor Hotels, Group CEO Minor International partagera la stratégie du groupe pour s’implanter au sein de la première destination touristique mondiale. Après le rachat de Tivoli en 2016 puis de NH Hotels en 2018, le groupe thaïlandais entend bien maintenir l’offensive en Europe. Quelles stratégies d’investissement pour un groupe qui porte encore une partie de ses murs ?

Rendez-vous le 9 novembre pour en savoir plus !

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