Hotel investment: clear skies on the horizon?

2 min reading time

Published on 27/08/24 - Updated on 28/08/24

Hospitality Asset Forum - Investissement

The Fed has announced, for the first time since the Covid-19 pandemic, a reduction in its key interest rates, three months after the ECB. Liquidity, concepts, and appetite are there, but where to invest and how to promote the development of the hotel supply in Europe? The autumn period, a time for planning and budgeting for the coming year, is approaching, and you still have doubts about the strategy to adopt. Accelerate, on the contrary, scale back, or try a middle ground? Join us at the Hospitality Asset Forum to discuss it on November 28th.

There is still time to join the Hospitality ON ecosystem to participate in this event.

"The only thing I know is that I know nothing." - Socrates

We are well aware of the fragility and complexity of the structure supporting hotel investment in Europe and around the world. However, we have no doubt about the solidity of its foundations. A global demand for travel that is constantly growing, the ability of operators and investors to adjust their products, management tools, and investment models, or to cite just one last example, the treasure represented by the human capital that is in daily contact with the end customers.

While not everything is rosy, hotel assets are among the most attractive in this post-crisis period because beyond the value of the buildings, the management of establishments adds extra value to the assets. Management that can be adjusted daily, allowing for instant responses to market sensitivities.

Come and exchange with those who are shaping hotel investments in Europe and also those who contribute to the attractiveness of this destination that captivates the world. Let's also take the time to assess the impact of the Paris 2024 Olympic Games and, more broadly, major events on destinations. Performance, direct and indirect economic impacts, but also brand image, infrastructure development, and social acceptance are all questions to consider for sustainable tourism exploitation in the Old Continent.

Have a look at the program

See you on November 28th at the InterContinental Paris Hotel.

Don’t miss this event, and secure your place now.

MKG Consulting

MKG Consulting

Press / Research & Studies / Events / Training

  • MKG Consulting Paris
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