During her traditional Insight, Sylvie Bergeret, COO of MKG Consulting, reviewed the trends that have marked the European hotel sector in recent months. Using data analysed by MKG Consulting, she explained why the hotel industry remains an attractive sector for investment and development, with a focus on high-potential areas.
We are seeing this strong increase in RevPAR, with growth across the European market as a whole of around 16% compared with 2019. This growth is being driven primarily by average prices, and by country, it is mainly the countries of Southern Europe that are driving this increase. Italy leads the way...
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