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#HAF “Our main challenge was how we could place this product in the luxury segment”

6 min reading time

Published on 28 November 2023

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Hospitality Asset Forum

François De Laveaucoupet, Development Director, IHG France and Miguel Andrade, PHC Hotels, Portuguese Hospitality Collection discussed about the key role that play conversions in the hospitality industry. The Vignette Collection, an IHG conversion brand, is at the heart of this exchange with the example of the Convent Square Lisbon, Vignette Collection property.

François De Laveaucoupet : Today we are going to talk about conversions, with a focus on luxury area. We can wonder why this topic. As we heard earlier, it is definitely a trendy one for many reasons, such as sustainability, changing travel trends and the slowdown in new constructions.  All these...

Vignette Collection
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Vignette Collection

Hotel chain

  • Vignette Collection Asia-Pacific
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InterContinental Hotels Group
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InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 83 currents job offers
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