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#HAF "The decision we took was to give strength back to the brands"

7 min reading time

Published on 29 November 2023

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Patrick Mendes, CEO Europe & North Africa, Accor looks back on the group's reorganization and shares his ambitions for the market he oversees: Europe and North Africa.

Emmanuelle Tulliez : Accor changed its strategy this year. What were your objectives, and where do you stand on the roadmap? Patrick Mendes : We haven't changed our strategy, but we have adapted our organisation. So today Accor is organised around two major divisions: Luxury lifestyle, which brings...

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