Europe, a very attractive destination to build hotel projects

2 min reading time

Published on 17/10/22 - Updated on 17/10/22

Hospitality Asset Forum Hilton

Nick Smart, Vice President Development - North and West Europe for Hilton is actively working to develop the group and its brands in Europe. Meet him on 21 November 2022 at the InterContinental Paris le Grand Hotel for the Hospitality Asset Forum. An opportunity to discuss with him the strategy of the American group to consolidate its presence on the old continent.

Hilton is working actively and closely with a number of investor and developer partners to bring its brands to hotels in Europe.

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Beyond the attractiveness of its brands and the conditions of its partnerships, the group relies on a sustainable development approach by participating in responsible projects.

By prioritising reuse of existing assets, such as offices or shopping centres, which are often in prime locations, Hilton is helping to limit land artificialisation.

In keeping with this virtuous development approach, the American company favours mixed-use projects providing a diversity of uses that will bring the areas to life throughout the day. Open 24 hours a day, the hotels thus become a place of life in a neighbourhood.

A strategy that has paid off, given the growth of the Hilton portfolio in Europe over the last 7 years.

How can we add value to the goodwill associated with hotel assets? What are the prospects for returns? Which partners are preferred?

Overview of the group's ambitions on the European market, which remains the world's leading incoming tourism market, and focus on the Hilton DNA in Europe with the leader of the group's teams.

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