Budget and economy hotels under the spotlight at the Hospitality Asset Forum

2 min reading time

Published on 04/10/22 - Updated on 04/10/22

Hospitality Asset Forum

A trio of entrepreneurs will discuss the economy hotel segment at the Hospitality Asset Forum on 21 November at the InterContinental Paris le Grand Hotel. What will the budget hotel industry look like tomorrow and what will be the drivers and players of these changes? Points of view of Fabrice Collet CEO, B&B Hotels, Jean-Michel Dalmasso, CEO Dalmata Hospitality and Hubert Viriot, CEO Yotel.

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Three entrepreneurs who believe in creating value through the budget hotel industry will share their convictions, their solutions but also their doubts in a context of inflation and rising of debt costs. Will budget hotels remain the most resilient segment in times of crisis? Will it become a safe haven for certain investor profiles?

Born in 1990 in Brest, the B&B Hotels brand supplies a clear and constant customer promise based on a good bed, a good breakfast and good wifi. A simple product to develop with precise standards that guarantee the brand's success with customers and owners. The French group had 53,416 rooms under its brand as of 1 January 2022. Fabrice Collet joined the group in 2012 and has been its CEO since 2018. In early 2019, its founder Georges Sampeur handed over the reins to him.

The Yotel group began its development in 2007 near Gatwick airport, 15 years later, it has three concepts Yotel, Yotelair and YotelPad. Standardised products to reduce development costs as much as possible and an offer that opens up to long stays to meet customer expectations and facilitate financing on the investor's side. Hubert Viriot joined the Yotel group during its international development period and keeps his investor's eye on the return on assets in his relationships with his partners.

Launched in 2018, Dalmata Hospitality was born from the conviction of its founder Jean-Michel Dalmasso on the potential for progress for economic assets to develop their profitability and value. Less attractive in the eyes of a majority of investors, budget hotels are now attracting greater interest. After the crisis linked to the Covid 19 pandemic, the results are clear and reinforce the group's ambition for European development.


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Hotel Group

  • B&B HOTELS France
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