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A homeless shelter finds itself in TripAdvisor's Top 100

1 min reading time

Published on 29/04/13 - Updated on 17/03/22

Glasgow's Bellgrove Hotel was ranked among the best hotels in the United Kingdom, though it is a homeless center.

TripAdvisor is a first-time victim of its own comments. Several false opinions put the Bellgrove Hotel of Glasgow among the TripAdvisor Top 100 of best British hotels though this establishment is dedicated to welcoming the homeless. Among the false comments that were posted, one could read: "Super hotel, pleasant personnel. Excellent cuisine, very warm welcome and smiling room service. No problems with personnel. Central location near downtown...", or, "the hotel seems a bit tired on the exterior, but appearances can be deceiving. Offers luxurious rooms, a spa and leisure facilities a real gem". Photos of the so-called spa and indoor pool were also published.

Contacted by the Bellgrove team, which ignored the presence of the establishment on TripAdvisor, the site removed it from the ranking. To justify its error, it highlighted the difficulty in verifying the reliability of the 60 comments posted each minute on the community site.

This is not the first complaint TripAdvisor has received concerning the veracity of its comments. Last year, the authority for supervising Advertising, B.A.S.A., forbade the community site from using the term "honest and reliable" in its communication, deeming that the numerous internet-user testimonies had a fraudulent character that could dupe consumers.
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