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Holiday Inn launches global advertising campaign

Holiday Inn Holiday Inn is launching its biggest ever advertising campaign ($100 million) to support the $1 billion global relaunch of the brand worldwide. The “Stay Yo” campaign is designed to show how guests can relax and be themselves when staying at a Holiday Inn or Holiday Inn Express. Over 2,200 hotels have already been relaunched, driving consistency at Holiday Inn brand hotels globally. The Stay You TV campaign kicks off in May in the US and in the UK and will roll next on TV in Germany. Print ads will also run in Mexico, Latin America, Asia and Australia. Andy Cosslett, CEO, IHG, said: "Stay You is the biggest advertising campaign in the 58 year history of Holiday Inn. We're more than two thirds of the way through the relaunch so we want to let our guests know things have changed at Holiday Inn. Since 2004, we have removed 1,200 poorer performing Holiday Inn hotels and added 1,500 new ones, rejuvenating the estate. McCann Erickson Manchester created the campaign across Europe with the McCann Erickson network developing the campaign globally.

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