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Hilton pursues dual-brand development in North America

The Hilton Garden Inn Oklahoma City-Bricktown and Homewood Suites by Hilton Oklahoma City-Bricktown represents the hotel group's 14th dual-branded property in North America. The strategy is anchored by Homewood Suites, appearing in 13 of the 14 American dual-brands. "We continue to see great success with the dual-branded hotel model, as it caters to a wide array of guests with varying needs and desires", explains Phil Cordell, Global Head, Focused Service and Hampton brand.Oklahoma specifically is seeing a revival in the job market, boosting demand for hotels there. Thus, the latest Hilton addition expands the group's portfolio with the tenth Hilton Garden Inn and fourth Homewood Suites in the city, bringing 155 and 100 guestrooms and suites respectively.The dual-brand concept comes with benefits in addition to being able to better cover the market: it allows larger common areas. The Bricktown property offers three meeting rooms, an indoor swimming pool and whirlpool, and a 24-hour fitness center. However, the hotel maintains two distinct lobbies with separate check-in desks, lodging and dining areas. The Hilton Garden Inn features 430 m² of meeting space while the Homewood Suites by Hilton Oklahoma City-Bricktown features a game room.


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