De tous les établissements du groupe Hilton Worldwide, l’hôtel Mc Lean Tyson’s Corner, situé en Virginie aux Etats-Unis, se détache en raison de ses caractéristiques uniques,

but mostly because of the $40 million (28.4 million euro) price tag on its renovation. The 435-room property in the Washington D.C. district revamped its lobby to offer its guests, the Group, and the industry a peak into an alternative reception area and lobby. The check in staff, lead by General Director Brian Kelleher, no longer tends to guests from behind a traditional counter, but rather from pod-like desks that transform the check-in process into an experience in itself. The centerpiece of the lobby has been transformed into a multipurpose eating station, or 18-hour bar, that sells different products depending on what time of day it is (For example, breakfast food in the morning and cocktails at night). In a marketing standpoint, McLean Tyson’s corner is an ideal case-study of a check-in area being transformed into a product. The lobby is neither a transitory area nor a space in between point A and point B. This “DNA” lobby is a destination within the hotel itself; on the same level as other amenities, such as a business center. Actually, a technology lounge with PC and Mac workstations and group work tables make a traditional business centre seem rather isolated in terms of innovation, which now allows guests to interact, work, and collaborate. The last detail is the “packaging” in the form of contemporary lighting and modern decoration: eye catching and functional at the same time.