
Hard Rock Hotel is continuing its expansion in Europe with the opening of a new property in Davos, in the Swiss Alps, planned for the end of 2017.
"As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe,” said Dale Hipsh, senior vice president of hotels for Hard Rock International. Rock Hotel Davos is the fourth address of the group in Europe, and joins a portfolio of 25 properties worldwide. Other hotels are currently under development in New York, London, Costa Rica, Dubai and Shenzhen.
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