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Growth of rates picks up speed

3 min reading time

Published on 18/12/07 - Updated on 17/03/22

The cornerstone of all rate policies, the rack rate is a representative indicator of the good or bad health of the hotel industry. In 2007, the rack rate boosted the return to growth already observed in 2006. Growth was 4.5% versus 2.8% for the previous year. With 6.0% progress, France is one of the motors behind this growth.IPACH

Benefiting from a climate that is propitious to rate growth, year after year Europe’s hotel industry adopts an increasingly ambitious rate policy. For the four most representative countries – Germany, Spain, France, United Kingdom – the rack rate of a single room at corporate operated hotels shows...

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