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Group tours and the hotel industry: time for reconciliation

7 min reading time

Published on 08/10/04 - Updated on 17/03/22

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The group market represents a very large volume of clients and a significant volume of turnover. Because of its lower margins this volume has often led hoteliers to consider the segment as a back-up. With the drop in tourist traffic, things have changed. However, accommodating groups requires special organisation.

In the time prior to September 11, when only individual leisure clientele and business clientele offered hotels comfortable occupancy rates, groups played a complementary role for most hoteliers. As a segment that offers a small margin, generates disturbances for other guests, tour groups were...

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