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The Global Lodging Forum live!

On March 21 and 22, Hospitality ON brings the hotel industry debates at the Global Lodging Forum to you live. 500 participants will attend in the rooms of the Pullman Paris Montparnasse to collectively imagine the future of the Hospitality Industry.

Tuesday, March 22:

12:00- Wrap-up Session: For a new controlled Hospitality Industry

"Customers vary a lot, especially businessmen. Today, the latter are heterogeneous and their habits make it necessary to develop new hours and accessibility for our hotels," Pierre-Frédéric Roulot, CEO, Groupe du Louvre and President, Louvre Hotels Group

"The time savings linked to the increased use of new technologies allows us to free up time so that staff may focus more on guests. Put the consumer in the forefront and technology follows, it must make it possible to meet their needs," Jean-Gabriel Pérès, CEO, Mövenpick

"I think that this business will change a great deal with new technology; that employment will be destroyed in our hotels. Of course reception staff will remain, but for more human, less technical services," Jean Lavergne, Chairman of the Board, SEH

"We have three priorities in our strategic choices: the customer experience prior to arriving at the hotel needs to be facilitated and ergonomic; the customer must be able to use his or her own tools at the hotel; the digital world needs to help us offer better access to the hotel, but I do not believe in digital rooms," Sébastien Bazin, CEO, AccorHotels

"Today's challenge is the value we put behind our brands. We are losing the connection with the new generation of clients. They need to be won back by renewing with simplicity and confidence behind our brands," Georges Sampeur, Chairman of the Board, B&B Hôtels

11:50am: Presentation of the award for Most Innovative Start Up

Three finalists: 1Check, eJOBBER and My Travel Mate

Georges Sampeur, Chairman of the Board of Directors B&B Hotels presented the award to 1Check

10:20am: Michel Bouquier, Technical Advisor, Finance and Economy Department, Monaco

"Monaco welcomes 7.1 million visitors for the day each year and has 2,700 hotel rooms, the vast majority of which are four- and five-star properties. To develop our tourism activity, we are not focusing on mass tourism, but looking for new customers with strong buying power that stay in suites."

9:50: Bernard Boucault, Délégué Interministériel Adjoint for France's candidacy for the 2025 World

"45 million visitors are expected in France during the World Expo, of which 20 million will be directly attributable to the event. It will be necessary to accommodate these tourists, of which the greater half will be foreigners, from May to November 2025, but the current state of the hotel supply in the capital is insufficient. Paris falls short by 55,000 hotel rooms."

"For the Olympics, there is potential for15,000 athletes and 25,000 journalists to travel to France in 2024. But the impact will be above all televisual, with 3 billion spectators who will follow the event from their living room."

9:30am: Vanguélis Panayotis, President MKG Consulting, talks about tourist destinations

Growth in the hotel supply does not necessarily halt growth in the RevPAR. London, which posted strong performances over the last ten years, reported annual growth in its hotel supply by 4%."

Monday, March 21:

2:45pm:  Vanguelis Panayotis, President MKG Consulting and Dominique Ozanne, CEO Hotels & Hospitality Management, Foncière des Régions

"Operators are broadly focusing their strategy on asset light in mature markets, such as North America and Europe. In other regions, asset management is the norm. There is a real trend towards externalization and franchising," Vanguélis Panayotis, President  MKG Consulting.

"The hotel industry has become a class of assets in and of its own in real estate, and very strong compared to other classes of assets. In Europe, the top five countries in terms of hotel investment are the United Kingdom, France, Spain, Germany and Italy," Dominique Ozanne, CEO Hotels & Hospitality Management, Foncière des Régions

"Hospitality and real estate actors should focus more on hygiene and safety in order to reconfigure hotel supply in France and Europe," Dominique Ozanne, CEO Hotels & Hospitality Management, Foncière des Régions

12:30pm: Round Table Brand & Distribution: The brand, the brand, the brand, what is the real added value compared to an efficient and segmented online distribution?

"Hotel marketing will have to grow some more, because it is still a poor cousin of the industry. Today there is a real emergence of hotel marketing and we are beginning to understand and once again feel the need to create brands," Grégoire Champetier, Chief Marketing Officer, AccorHotels

"The hotel environment is changing, thus we are making the presence of our products on the different markets evolve in order to adapt. Right now, all hoteliers are working on customer experience," Guillaume Filly, Senior Director European Sales & Distribution, Choice Hotels International

"Distribution is what we do; the brand is what we are. We must show customers that we understand them and want to support them and help them," Paul Mulcahy, Senior Vice President Commercial, Mövenpick

"Distribution platforms exist in order to connect clients and products, and the client remains the hotel's client. It is possible to have clients who are loyal to a brand and clients that prefer a distribution network", Carlo Olejniczak, General Manager France & Spain& Portugal,

12h: Vanguélis Panayotis, President MKG Consulting, on new consumer behavior

"Overall, the evolution of the hotel industry in the course of the last decade was extremely interesting in terms of developing turnover. Supply was a real growth lever for activity and revenue".

"The terrorist attacks on November 13 had an immediate impact on Paris's hotels. After an initial violent drop in the RevPAR, the RevPAR fell again during the year-end holidays. We also began the year in the red, but we expect a return to the classic rate in April."

"The arrival of new brands on the market is linked to a change in the social prism. Today, four generations consume them simultaneously , while they have very different  buying powers..

10:45am: Round Table Clients and Marketing: Is there a  new segmentation for commercial accommodations clients? How to reach them through personalized one2one marketing?

"Our customer profile is changing for a variety of reasons. Generation Y currently represents 35% of company employees and will reach 75% in 2020. By then, generation Y will represent 50% of business travelers," Françoise Houdebine, VP Sales & Marketing, Louvre Hotels Group.

"Older generations are also evolving rapidly, and are quickly adopting the new tools available. Digital services and changing behavior are not necessarily related to age: they concern all our clients. Mobile reservations are not just made by young people," Olivier Cohn, General Manager, Best Western France.

"Digital is not a tool, it's a language. And there is no digital strategy,; rather there are strategies in a digital world. The real concern today has to do with data, the manner in which it is captured and used," Benoit Lamezec, Director Marketing & Distribution, B&B Hotels.

"Segmentation is no longer is no longer relevant and each client is unique. We must be able to speak to them at the right time and address them the way they like to be addressed. We must begin a dialogue with clients before their stay," Pascal Visintainer, Commercial Director, Groupe Lucien Barrière.

"We do not need to do marketing, but we must incite our clients to do marketing for us. Today, clients want direct interaction, and it may be more interesting to allow clients to talk among themselves," Carl Michel, Board Member, StayWise.

10am: Jean-Samuel Beuscart, Researcher, Orange Labs

"In order to be collaborative, an activity must answer three criteria: the core service is an online platform, its purpose is to be mediate between a tender of a standing offer and a buyer, and at least a portion of the offer is guaranteed by individuals."*

"Tom Slee reproaches the sharing economy on four points: unfair competition; weakening of territories, particularly in real estate; the fact that using these services generates much more value for these platforms than for participants; the transformation of participants into small capitalists and calculators rather than create social ties."

9h45: Presentation by Vanguélis Panayotis, President MKG Consulting

"A wall has just fallen, the hotel industry is no longer alone, but part of an industry ranging from distribution to new supply. The client has no more limits."

"The value of companies such as Airbnb, Priceline or TripAdvisor increase, while major hotel groups tend to reduce their market capitalization, with exception to AccorHotels."

9:30am - Georges Panayotis, president Hospitality ON

"The international hotel industry is being dealt a new hand with new players. Chinese groups have entered the Top 15 of the global ranking of hoteliers, while the sovereign funds of of the petroleum powers still have the means to participate in this redistribution of power."

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