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Design and architecture: what are the new trends and customer expectations?

Several specialists have shared their vision of current trends and customer expectations in terms of hotel design and architecture.

  • "There is not just a trend. First, a project must be coherent in a global way, with an aim to renew the codes. With this new diversity, a hotel is interesting when there is a deep meaning." Jean-Philippe Nuel, President, Studio JPN

  • "We have to choose our priorities and know how to prioritize customer expectations; if we do that won't have any claims." Michel Gicquel, Architect, CEO, Global Concept

  • "Today, there are more regulatory constraints, because we want more and more labels. When you make a new building, it is less interesting since the products are increasingly standardized because of environmental and security constraints..." Jean-Philippe Nuel, President, Studio JPN

  • "We do a lot of rehabilitation now in buildings that were not originally planned for the use that we give them." Michel Gicquel, Architect, CEO, Global Concept


  • "Today, with all the new technologies, domotic, etc., we find ourselves putting miles of cable in these buildings and the sheaths are bigger and bigger. We are also working on the air treatment. We have a lot of new issues that make it more difficult." Didier Beautemps, Partner, COS Workshop

  • "When we carry out surveys to learn customer expectations, the comments we hear are often superficial. To understand, one must have an open outlook on our society, analyze its evolution. Changes are sociological and technological. Decoration is not just about beauty, products must speak to people." Jean-Philippe Nuel, President, Studio JPN

  • "It is important to use all the materials around the hotel to tell a story. For example, if a town is known for its art, works by local artists may be used in the decor. We all need a story in addition to clean bedding. We want to be comfortable and get a change of scenery." Mathilde Le Villain, Interior designer, Harrison

  • "I am wary of the word 'history' because it has become a marketing argument. I prefer to talk about a theme, an intention." Jean-Philippe Nuel, President, Studio JPN

  • "Once the obligations and program have been studied, imagination must come to the fore. With all the deco blogs available clients have a heightened awareness of aesthetics and have become more demanding. It is up to us to stimulate them. It is important to work closely with the hotelier, to be available and build a story with them. The idea is to make the customer return; it's not just a trend." Céline Moscheni Tournaire, Architect Designer, Agence MOHA

  • "One of today's trends is no design, which consists of mixing many things. It is important to stay away from ready-made design, it is important to build a project while taking into consideration the environment and technological evolutions." Jean-Philippe Nuel, President, Studio JPN

  • "The success of a hotel today lies in its sensorality." Michel Gicquel, Architect, CEO, Global Concept

  • "We try to give the customer an experience; the design trend is not just about visual esthetics, it's about creating a feeling, a vibration, an energy." Mathilde Le Villain, Interior designer, Harrison

  • "At new hotels, the room is no longer the centerpiece, meeting has become important. Programs change to to adapt to new generations who live differently." Didier Beautemps, Associé, Atelier COS

  • "All these new concepts are great to try. But it is important to maintain a notion of reception alongside the experience. If the barman can't sell the bar we've designed, nothing will happen. Recruiting is important in when it comes to pushing the limits. Staff must adapt and make their hotel live." Céline Moscheni Tournaire, Architect Designer, Agence MOHA
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