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Glasgow, the Art of revival

8 min reading time

Published on 06/07/06 - Updated on 17/03/22

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The large Scottish metropolis has long suffered from the rivalry with Edinburgh, the historic capital. More popular, with its large labouring classes, Glasgow has no reason to disregard its artistic heritage. That is why the city decided to launch a vast communication campaign based on its major asset: the Art Nouveau heritage from its native son Charles Rennie Mackintosh

Glasgow has long lived in the shadow of Edinburgh, its neighbouring capital. In the tourism field, however, each city has a unique history and style despite being only 75 kilometres apart. On the East coast, aristocratic Edinburgh is home to the Scottish Parliament that was re-established in 1999 as...

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