Paris Motor Show 2014: all engines are reved up for Paris hotels

2 min reading time

Published on 13/10/14 - Updated on 17/03/22

Salon de l'Auto

One week after its opening on October 4,2014, the Paris Motor Show puts on the turbo for hotel performances at the Porte de Versailles, letting them gain sped particularly in terms of averaged daily rates. The results of this edition already look better than those of previous years.

For this new edition of the Paris Auto Show hotel results at the Porte de Versailles are off to a racing start. According to data from MKG Hospitality, the occupancy rate has not dropped below 93% throughout the first week except for Sundays, with peaks on Tuesday and Wednesday at 97% and 98%. The influx of tourists caused average prices to soar, reaching more than 223€ midweek and remained higher than 200€ from Monday to Thursday, or levels much higher than those observed during the previous editions.

Thus, with an occupancy rate of 92% and an average daily rate of 187.5€, the RevPAR reaches 172.5€ in the first 9 days of the salon (from October 4 to 12) or growth by 41.6% with respect to the year 2013 when there was no Motor Show. The 2014 edition of the Motor Show looks positive for hotels at the Porte de Versailles, as all indicators are up with respect to the first week of the show in 2012. Average daily rates have significantly increased (+16.1% on the first 9 days), allowing hotels to improve their RevPAR by 19% from one year to the next. The acceleration of results is confirmed with each edition, and between 2010 and 2014 the RevPAR progresses by 27%.



On a scale concerning Paris proper, there is primarily improvement in the average daily rate, which reached 243.6€ on the first 9 days for an increase by around 5% with respect to the previous two editions, whereas its growth was flat between 2010 and 2012. 

The improvement of hotel results observed in 2014 with respect to the previous editions, particularly in terms of average daily rates should be confirmed during the second week of the Motor Show, even if the overall attendance is slightly stronger in the first week it opens to the public, marked by the frenzy of aficionados, the media and public personalities who make their appearance right at the beginning to discover the latest innovations.
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