
Benefiting from a solid economy, the second most visited destination in the country after Berlin, Germany's southern capital is well-known to tourism clientèle. Munich has events and a developed tourism industry to rely on, particularly in terms of welcome and hotel supply, to further increase its international arrivals and renown.
- Population: 2.4 million
- Surface : 31 hectares
- Number of chain hotels: 116
- Number of chain rooms: 21,670
- Tourist arrivals: 13.4 million nights in 2014
- Primary supply markets: United States, Italy, United Kingdom, Russia, Switzerland, Austria
Munich, the third city in Germany in terms of population after Berlin and Hamburg, is the capital of Bavaria, the biggest Land in the country in terms of surface area and second in terms of population. The region is characterized by a dense economic fabric marked by the industrial sectors and new technologies, which both focus on export, as well as by the publishing and communications sector. It also has many areas of competition and is considered Germany's most innovative region. Bavaria contributes 17.7% of the GDP, behind Rhineland in North-Westphalia, and in 2013 posted the lowest unemployment rate in the country (3.8%). Its capital Munich concentrates many headquarters, especially in the industrial sectors (BMW, Siemens). It is also the number-two financial market place, after Frankfurt, thanks to the presence of many insurance companies, of which the leading one is Allianz. These assets allow the Bavarian capital to post the highest per capita buying power in Germany (29,689€ versus 21,441€ on average for the country), far ahead of its capital, Berlin, and even Frankfurt. Tourism is also one of Munich's important economic sectors, and benefits particularly from its location in the heart of an attractive region: Bavaria.
A very familiar destination to international clientèle
Bavaria is the leading tourist destination in Germany with a total of 85.2 million nights recorded in 2014, or close to 20% of the country's overall tourist arrivals. Domestic tourism dominates in the region, where it represents 80% of nights.
The capital of Bavaria, Munich, experienced steady growth in tourist arrivals for twelve years. In 2014, it posted...
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