
Located at the heart of the Centre Val de Loire and Pays de la Loire regions, the Loire Valley is strongly influenced by the river that gives it its name. The wealth of its history has resulted in a generous heritage in terms of historic and cultural monuments that have made it one of France's great regions for tourism. While the area has indisputable tourism assets, the hotel industry must make do with some major changes: the strength of alternative accommodations, the need to internationalize its clientèle, and changes in demand are all challenges for a riverbed region that tends to stray from its bed.
Thanks to its history and geography, the Loire Valley has many assets to showcase on the tourism market. The industry remains a major economic and political challenge for the region: the Regional Tourism Committee of the Centre Val de Loire estimates that in 2011, tourism brought 3 billion euros in...
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