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January 2014: The French hotel industry absorbed the increase in the TVA without impacting consumers

2 min reading time

Published on 26/02/14 - Updated on 17/03/22

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In January 2014, hotels did not change their VAT-inclusive prices, meaning they dropped their turnover excluding taxes by an average of 3%. They thus absorbed almost all the increase in the VAT in January, which is traditionally one of the bleakest months of the year. Borne by international demand, Paris and the upscale segment resist better while bad weather penalizes the shoreline and hotels in the provinces suffer from the drop in buying power of the French population.

Occupancy rates rose to 51.4% in January 2014, which is 0.2 points lower than in January 2013, so the OR remains essentially stagnant. During what is traditionally one of the weakest months of the year in terms of demand for accommodations, French hoteliers were unable to or did not want to...

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