Germany, the European growth motor for hotel chains

The third edition of the annual hotel report for Germany published by MKG Hospitality shows 1% growth in the number of hotel rooms in Germany and faster growth in the country than in the rest of Europe in recent years.

On January 1, 2014, the chain hotel supply in Germany consisted of 234,843 rooms, or 1% more than on the same date in 2013. While growth remains weak, growth in the German supply in recent years is nonetheless significantly higher than the European average. Between the years 2007 and 2014, the country saw its supply grow by 31%, versus 20% for the rest of the continent on the same period.

MKG Hospitality's annual report also shows the dynamism of Germany's economy segment. This year the latter once again posted the strongest growth rate for the market, particularly thanks to the brand Motel One (8.6% increase over last year) and B&B (29.6% increase).





While the hotel chain supply pursues its growth in the country, results on the sector also follow a growth curve and the report's figures attest to new growth in recent years. At more than 64.2 euros (VAT incl.), the country's RevPAR reached its highest level in 10 years and is increasingly close to the European average of 66.1 euros (VAT incl.) in 2014.

All these figures are extracted from the annual German hotel chains report, "European Hospitality Report Germany," which supplies all the key indicators for the market and detailed information about the development of domestic supply and demand. In 2014, additional data were added such as hotel performances by the "Bundesland" or the market share by segment of the chain supply in the cities.

More information about the report