France 2013, hotel demand cools off

5 min reading time

Published on 24/02/14 - Updated on 17/03/22

Tourisme France Marseille

While the hotel industry in France succeeded in maintaining slight growth in 2012, the year 2013 was not so lucky. The downturn reached the domestic market, particularly in French regions and on economic segments. The relatively good performance of the Paris region and the upscale hotel sector was not enough to end the year with positive growth. With a 0.7% drop in the annual RevPAR, France slipped back into the trend of negative years when the customary fall recovery did not happen. The two indexes, occupancy rate and average daily rate, are in the red, a harbinger of an inversion of the hotel cycle.

It is the third time in fifteen years that the annual Revenue per available room in France, sank into the red. The drop is relatively modest, -0.7%, but it attests to the moroseness that has engulfed the sector and the persistent weakness of the domestic market. This drop, which is quite exceptional...

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