August 2015: the upscale supports France's hotel performances

3 min reading time

Published on 18/09/15 - Updated on 17/03/22

Marseille

After France's hotel sector experienced favorable performances in July, the uptrend continued in August, even if it lightened a bit. the change in results was particularly impacted by the the shift of Ramadan at the beginning of the summer, while it ended at the end of July in 2014. Last year, August was marked by the return of clientèle from the Middle East and their benefits on the upscale segment, especially in Paris and on the French Riviera.

In August 2015, French hoteliers were not able to maintain a occupancy rate similar to last year, with a loss of 0.7 points of their occupancy rate (to 70.6%). Nonetheless the average daily rate grew by 1.6%, allowing a 0.7% increase in Revenue per available room (RevPAR). This growth was...

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