Opérations
Europe
Operational Management

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August 2013: the sun shines for European hospitality

2 min reading time

Published on 27/09/13 - Updated on 17/03/22

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After a favorable July for hotel chain activity, Europe continued on this trajectory in August. With an occupancy rate approaching 74% and an average daily rate of more than 97 Euros, the sector ended the summer season on a positive note.

This was achieved by a 3.6% rise in Revenue per available room, to 71.7 Euros, mainly due to the 3 point improvement in the occupancy rate which compensated for a loss of 0.5% in terms of average daily rates. The economy sector continued the progress which it began in July, particularly on the 1...

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