2014 should be a record year for Düsseldorf

With the city’s events calendar is fuller than ever for the entire year, the initial effects of this intense activity are already being felt on the city’s hotel performances on the first months of 2014, as data published by MKG Hospitality show.

In 2014, Düsseldorf expects record activity in terms of events and convention organization. The calendar for Düsseldorf Congress Sport & Event GmbH is full for the entire year, with 29 major events scheduled at the CCD Congress Center Düsseldorf, each of which attracts 1,000 participants. Of all the events scheduled, the medical sector stands out with 15 congresses scheduled, including the German Medical Association which should bring together 1,000 people, and that of the Society of Palliative Medicine where more than 3,000 professionals are expected. Other important international events will also take place in Düsseldorf, such as TurboExpo - Turbine Technical Conference & Exposition (3,500 participants), LinuxCon Europe & Embedded Linux Conference Europe (1,100 participants), and FIAT-IFTA World Congress.

The initial effects of this dynamic of events were already felt on the city's hotel performance in the first months of the year, particularly thanks to several events such as the Gynecology Symposium in February, the AAD Augenärztlichen Akademie Deutschland and the Düsseldorf Allergy Convention in March. This naturally produced a significant increase in hotel indicators between January and April. On the period, occupancy rates were up by 3.3 points over last year to reach 65.2%, for 18.1% growth in average daily rates to 105.2 euros. The Revenue Per Available Room naturally follows the same trend to settle at 68.6 euros, or 24.4% more than last year.

With an events calendar appears to be full for the rest of 2014, Düsseldorf's hoteliers have fine perspectives ahead of them as far as their business is concerned.