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Generator announces North American expansion plans

On the eve of its first US opening in Florida, the brand announced the appointment of Michelle Flagg as Vice President of Development for North America.

With the hostel brand slated to enter the US market in 2017, the appointment of Michelle Flagg reveals Generator's growing international ambitions. A graduate of Brown University, where she studied architecture and sustainable design, Michelle Flagg was a member of the Lodging Investment Banking Group at Cantor Fitzgerald and has been responsible for acquiring and developing hotel properties for Chelsea Hotels. She also contributed to the development of WeLive, the co-living concept recently launched by WeWork.

As the Vice President of Development, Michelle Flagg will be in charge of expanding the hostel brand and building on its first North American opening. The concept will be rolled out in Miami; it will be the first property operated by the brand outside Europe. Its pioneering address will open its doors in 2017: the property will offer 102 rooms (406 beds) and will be located at 3120 Collins Avenue in a 1940s Art Deco building. The hostel results from the conversion of the Atlantic Princess Condominium, whose units were acquired by the group last year.

The first Generator hostel outside Europe will be located in this 1940s Art Deco building (Credit: Google Street View)

Acquired by Patron Capital in 2007, Generator has significantly strengthened its European portfolio over the last few years: it now totals more than 7,500 beds in eight countries. The brand operates twelve hostels in major destinations in Germany (two properties in Berlin, one in Hamburg), France (Paris), Italy (Rome, Venice), Spain (Barcelona), the United Kingdom (London), Ireland (Dublin), the Netherlands (Amsterdam), Denmark (Copenhagen) and Sweden (Stockholm). Alongside its first North American opening, the brand is slated to open a first hostel in Madrid next year.

Also Read:

  • Generator opened in Paris
  • Invesco invests in Generator
  • Carl Michel, Executive Chairman at Generator
  • Generator to enter Amsterdam

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