
With more than 18 million viewers in its last season, Game of Thrones is a true international showcase for the destinations where episodes are filmed. In addition to the record breaking audience and heightened awareness it brought, the Game of Thrones phenomenon has become a growth engine for tourism in these destinations: Northern Ireland, Malta, Croatia, Iceland, Morocco and more recently Spain.
As the now famous Stark, Lannister, Targaryen, Baratheon and Tyrell families returned to their battle to win the Throne last Sunday, the filming sites are already planning their future as go-to tourist destinations. Since the first season was launched in 2011, the rise of countries hosting the...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login