Is the future of the tourism sector in the metaverse?

8 min reading time

Published on 22/03/22 - Updated on 20/04/22

métavers et tourisme

Facebook recently announced that it was launching the development of its own metavers, renaming itself Meta at the same time, and thus making the term metavers a real buzz word in the space of a few days. But what lies behind this word, which is still little known to the general public? While some companies have already begun to step into this new world, what about the tourism sector? Does the metaverse represent a boon for tourism actors such as hotel operators and destinations at a time when digitalisation is becoming a key factor?

Meta-what ? While a year ago there was little or no reference to the metaverse, it has now become a trendy and topical subject. The concept has as many absolute fans as people who are totally opposed to it. The term metaverse comes from the combination of two words: "meta" meaning beyond and "verse"...

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