The German group completes its brand portfolio by adding the economy brand Zleep Hotels.
Deutsche Hospitality announced that it has acquired 51% of Zleep Hotels, enabling it to expand its supply in Europe, penetrate the Scandinavian market and have a brand in the economy segment.
Ten hotels in Denmark and one hotel in Sweden are currently part of Zleep Hotels' portfolio and four others are in the planning stages. Both parties, Deutsche Hospitality and Zleep, will invest several million dollars in the development of the company.
Zleep Hotels are the perfect complement to our brand portfolio," explains Thomas Willms, CEO, Deutsche Hospitality.
"Peter Haaber, the founder and CEO of Zleep Hotels, has created a remarkable success story in the past few years in establishing a well-known brand among those guests who are price-conscious but at the same time emphasize on design and quality during their hotel stay. With their strong presence in Scandinavia, Zleep Hotels are the ideal partner for the further growth of Deutsche Hospitality,” Willms continues.
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