Club Med will leave the resort at the end of the winter season and leave its place to La Folie Douce.
"Chamonix is a destination that has many assets, but the site no longer meets our customers' expectations," explains a Club Med spokesman. “This structure is no longer in line with our upscale strategy, and does not offer any renovation or extension possibilities that would allow it to be adapted. Our customers' expectations have changed. Now, for example, they want the ski area to be accessible with skis on. The site simply no longer meets our criteria."
Club Med, which is developing an offensive strategy in the mountains, hopes one day to return to the resort.
"The town hall has made several proposals, but so far none of them have been compatible with our specifications. But we stay tuned, especially if there are opportunities on the Argentières side." In the meantime, the property will not remain empty. "We are delighted that the site has found a buyer," says Club Med. “We worked actively with the town hall to do this."
Supported by the groups La Folie Douce and Les Hôtels (très) Particuliers, a hotel project should see the light by the end of the year, according to information published in Le Dauphiné.
The concept will combine several hotel segments in a single location ranging from hostel to Premium double room, i.e. 250 rooms for 620 beds.
A catering offer and common areas that encourage travelers to meet are added to the offer. A state of mind which fits the know-how of La Folie Douce. Founded by Luc Reversade, the group has long made a name for itself in winter sports resorts.
After a few months of work, this new property should open in mid-December. Club Med, for its part, will open a new resort in Les Arcs Panorama at the same time.