The group has decided to strengthen its Clarion Collection and Ascend Hotel Collection brands in the United Kingdom.
The company will open in Yorkshire, England, with four new properties. Three of the four Cedar Court Hotels group properties will take the Clarion Collection brand (4 stars) while the fourth will join Ascend Hotel Collection (4/5 stars):
- Cedar Court Harrogate Hotel, Ascend Hotel Collection, is a listed building dating from 1671. It is located near downtown Harrogate and will have 100 rooms.
- Cedar Court Bradford, Clarion Hotel Collection, will offer 131 rooms and is located near downtown Bradford and 20 minutes from Leeds.
- Cedar Court Huddersfield, Clarion Hotel Collection, will have 113 keys and is located near Huddersfield and Halifax.
- Finally, Cedar Court Wakefield, Clarion Hotel Collection, will offer 149 rooms and is accessible by transportation connections.
All four properties will have a restaurant, fitness centre, reception rooms and free Wi-Fi connection.
Choice Hotels says it is delighted to "sign this strategic agreement and improve the UK portfolio with these four premium hotels. They are part of our strategy to offer the best establishments, diversify our portfolio and focus on our strengths as a franchise partner to our owners," commented Peter Till, CEO of Choice Hotels Europe in the UK.