With one opening per week and a doubling of EBITDA announced between 2016 and 2019, B&B Hotels has enough to seduce the American Goldman Sachs.
Founded in 1990 by the Branellec family (currently owner of the Oceania Hotels brand), B&B Hotels was acquired in 2003 by Duke Street, Eurazeo then invested in the brand, followed by Carlyle in 2010 and finally PAI Partners in 2016.
The Breton brand experienced double-digit growth based on its "econochic" concept, which was completely redesigned in 2017 with an investment of €100 million alongside hoteliers to renovate and modernise the fleet to better meet customer expectations.
A constantly growing supply was boosted in 2005 by the acquisition of Village Hotels and since then driven solely by organic growth. The giant Goldman Sachs is therefore interested in little B&B, which, with 42,832 rooms and 500 properties announced in May 2019, represents a portfolio with a strong presence in Europe. Georges Sampeur supported the brand's development and its evolution since the early 2000s, remaining faithful to the fundamentals: an affordable hotels with meticulous design, adapted to the destinations where each hotel is located, as Laurent Bonnefous, Development Director, stressed at HIRE in March 2019. B&B Hotels, of which Fabrice Collet is now the general manager, maintains its basic principles without seeking to expand its portfolio of offers by adding catering for example. A profitable strategy since the information provided by Capital and Bloomberg speaks of a sale whose price would be three times higher than that of the 2016 acquisition by PAI Partners.
Hotels an attractive sector for investors
More and more outsiders are interested in a sector that now offers higher ROI than retail, for example, as Vanguélis Panayotis pointed out during his market focus in April 2018.
Already signed up? Already signed up? Already signed up? Already registered? Login here!