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French MICE Market is Developing outside of Paris

1 min reading time

Published on 03/12/11 - Updated on 17/03/22

Most international companies automatically choose the French capital when booking a MICE conference. Today, the region of Auvergne is putting their their facilities in the frontline to give a boost to their business tourism industry.

The Auvergne Convention Bureau boasts a hotel supply of 13,250 rooms and points out that their upscale supply will triple in five years.Business hotel nights have gone from 33% to 39% in 10 years, which meant 1.3 million nights in 2010.Business hotel nights have gone from 33% to 39% in 10 years, which meant 1.3 million nights in 2010.

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