Opérations

plus

France: a record drop in the RevPAR

1 min reading time

Published on 02/12/09 - Updated on 17/03/22

The easing up of the drop that could be observed in August and September was only brief: the curve turned signi.cantly downward again last October with a drop in the RevPAR by 12.4%. This was not only the biggest drop since the beginning of the year, it was also an historic record that even surpassed the crises at the beginning of this millennium. And while the great cities and categories affected by the economic situation had already occasionally experienced double-digit drops, in recent years the entire French hotel industry had never experienced such a slump. The upand midscale segments felt pressure from Business clientele who are making hotels suffer their absence. The 3* category experiences two-fold competition from the economy hotel segment and upscale properties. It loses nearly 7% on its rates on average while upscale hotels lose 12.5%. The 2* category fortunately succeeds in keeping its daily rates a.oat because as far as occupancy is concerned results have been disappointing: down 6.4 pts.

Even during the worst drop in hotel activities that occured after 9-11 and the health and geopolitical crises in 2003, France never saw its RevPAR make a double-digit drop across all categories. The drop in occupancy generalized, and yield management strategies proliferated in an attempt to...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?