The new high-speed trains to Strasbourg are giving the city’s hotel industry a healthy glow. Room revenue is up by 7.3% over the last twelve months but this growth rate has shown a sharp acceleration since last June 10. In just five months of operation, the TGV Est has carried 4 million passengers and travel to the East of France has doubled. The Alsatian capital is one of the cities to benefit the most from this high-speed connection from Paris. Thanks to this increase in arrivals, especially on the leisure segment, hoteliers are able to adopt a more aggressive rate policy. August, which is traditionally a slow month, showed growth in its RevPAR by 28.5%. November is continuing along the same thrust with +18.2% thanks to an increase in OR (+4.5 points) and average room rate (+9.5%). The city’s famous Christmas markets, for which SNCF made 27,000 extra seats available, should allow hoteliers to bring an already excellent year to a brilliant close. For the first 24 days of December, the city showed growth in the RevPAR by 14.2% with an OR of more than 85% (+3.8 pts).*results recorded through the daily statistics observatory for the hotel industry, HotelCompset by MKG Hospitality *results recorded through the daily statistics observatory for the hotel industry, HotelCompset by MKG Hospitality
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