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October: record-breaking figures in sight for the french hotel industry

On twelve sliding months, the French hotel industry’s revPAR grew by 8.9%, brought on by a combined increase in the average rate (+6.3%) that is clearly not dissuading guests as the occupancy rate is up by 1.6 point. The 4* segment leads the trend (+11.5% for the RevPAR with an average rate close to 200 euros), followed closely by the midscale sector (+9.1%). Indicators are on the rise for each hotel category, which is why optimism about the global results for 2007 seems to be realistic for the end for the year, especially since the remaining weeks will be packed with events with good potential for occupancy.

The French hotel industry had a hands-down successful World Cup. The month of October showed double-digit growth in room revenue with an increase of 13.6%. The result was also higher than that recorded last September (+8.0%). The RevPAR is therefore up by 9.1% only in the first ten months. Activity is strong, with higher occupancy rates and above all a sharp increase in daily rates. The record reported in 2000 (+9.4%) is, as MKG Hospitality announced at the beginning of the fiscal year 2007, well within reach for the French hotel industry: with the momentum of this excellent October, the growth rate for the last quarter of 2007 should benefit from the heightened activity of the first days of November, particularly in Paris where the Batimat trade show is held.

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