Although results are not fundamentally bad in May, France is positioned behind with respect to some of its European neighbors. Although indicators are generally up, the rate has slowed and ORs are down slightly. Election weekends and long weekends certainly slowed growth during this period. Occupancy on the economy categories, in particular, seem to have suffered from this calendar that does not encourage business travel. Nonetheless the cumulated results on twelve months are very satisfactory (+7.2% for the RevPAR) and see the upscale and 3* segment in excellent health. And average daily rates progress evenly across all segments.
The hard budget category – 0* in particular – set the pace last May. Because of the many long weekends and presidential elections, 0 and 1* hotels, which are more weakly positioned on the Leisure segment, were unable to compensate for the drop in business tourism. As a result, occupancy is down by more than 2 points. Nonetheless, average daily rates continue to increase at a steady rate close to 4%. These allow the RevPAR on this strong segment to grow by 0.5% for the cumulated results of 0 and 1* properties. The three other categories all post an increase in their RevPAR by between 2 and 3%. The upscale segment continues to drive the French hotel industry with a revenue per available room up by 2.8%. It posts both an increase in occupancy and growth in its average daily rate (+1.4% to more than 210 euros). While the overall results for May are less dazzling than those in the previous months, the month of June already looks like it should be excellent.
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